Free professional photography
To ensure your property is presented attractively we commission a professional photographer for the photo shoot.
Go live on our award-winning website
The Blue Chip Vacations website attracts thousands of unique visitors every day and has an impressive conversion rate. This online presence is of paramount importance. Not only is it our shop window, but the supporting pages allow customers to plan their entire holiday, from which places to visit to where to eat. Each property receives its own page on the site with:
- Easy navigation
- Live availability and instant prices
- Detailed property descriptions
- Large, professionally taken photographs
- Secure online booking
- Local area information
- Location map
Online marketing
Search engine optimisation (SEO), pay per click (PPC), affiliate marketing and online advertising are all implemented to best practice and the highest standards by in-house experts with support from industry leading agencies.
Innovative, award-winning marketing campaigns
Over £1 million is spent each year to ensure your property gains maximum exposure.
Blue Chip Vacations collect the award for Best Marketing Campaign in the South Devon Excellence Awards, November 2009.
Our experienced in-house marketing team produces and executes innovative and effective online and offline marketing strategies. We have a loyal customer database, built over the last decade, of respectful and discerning guests and enquirers. A large portion of our bookings are made by repeat customers and many more come from referrals. The database is constantly growing as we actively seek new customers using carefully targeted marketing campaigns.
Brochures
The Blue Chip Vacations brochure is mailed out to all previous guests and new customers every year. In addition to this we produce a seasonal lifestyle brochure to help guests decide where and when they want to visit the South West.
The monthly Blue Chip Vacations email newsletter is full of useful ideas on places to go, forthcoming events, new properties and special offers exclusively for our subscribers and customers. This is supported by targeted promotional emails to our database, with all associated bookings tracked.
Direct mail
Postcards, leaflets and letters are all used to remind potential guests of the high quality properties we have with incentives, competitions and special offers.
Tourism organisations
To ensure all visitors to the region are aware of Blue Chip Vacations, we work very closely with both South West Tourism and local tourist organisations. We place prominent advertisements in the official holiday guides for each region with supporting website listings.
Advertising and PR
Our dedicated PR specialist has excellent relationships with key journalists in the travel industry and national press. We deliver timely press releases containing competitions, special offers and influential articles that generate regular press coverage in national newspapers such as The Times, The Guardian, the Daily Mail, the Mail on Sunday and The Daily Telegraph, as well as in regional and specialist publications.
Guest questionnaires
We email a feedback questionnaire to all our customers after their holiday. Their comments allow us to maintain standards and react quickly if there are any issues. We add positive comments to the relevant property’s page on our website so that other customers can benefit from the reviews.