Promoting your Property
The Blue Chip Vacations marketing programme is both innovative and effective. Our print advertising, implemented through a leading advertising agency, is primarily run across several daily newspapers including The Times and The Daily Telegraph.
A dedicated travel PR agency is provides a comprehensive campaign aimed at generating editorial coverage in national and regional newspapers and appropriate magazines.
In order to ensure all visitors to the region are aware of Blue Chip Vacations, we work with both South West Tourism and the regional councils, running large advertisements in the official Holiday Guides and Tourist Information Centres.
Our printed holiday guide is mailed to every one on our growing database of discerning past guests and brochure recipients. Over 50% of our guests book again with Blue Chip Vacations, so we look forward to continued growth over the coming years.
Our online activities include the South West Tourism brand campaigns, official guides and privately owned directories. In short the strategy is to ensure that the Blue Chip Vacations website and your property are visible to all web surfers.
Furthermore, we use an agency to optimize the web site for search engines. This ensures our portfolio of properties will appear prominently in the results for appropriate search terms.
An Award Winning Website
Your property will have a dedicated page on the website with:
- Detailed photographs (typically 10 to 15 images) of the property
- A 300 to 500 word written description of the property
- A link showing the exact location of the property
- A printable version
- Instant availability and prices
- Online booking 24 hours a day, 7 days a week
The Blue Chip Vacations website already attracts 1,000 unique visitors every day. The online presence has proved to be a runaway success with supporting pages to help customers plan their holiday with area guides, links to weather reports, attractions, local services and resources.